Matcha: The New Craze Between Fact and Misleading Marketing

At a time when health trends are promoted by influencers rather than doctors, and marketing takes precedence over accurate information, a new star has appeared: matcha. This green powder has made its way into cafés, homes and hearts, and is marketed as the elixir and only answer for losing weight and regaining health and energy. But does matcha really do all this? Or are we facing a new wave of mass obsession, driven by advertising rather than science?

During one consultation, a patient asked me, sincerely and with some surprise: “Doctor, is what they say about matcha and weight loss true? Does it really deserve all this hype?” My answer was clear, based on science rather than illusion, far from marketing and close to the truth. Below is the scientific explanation of what matcha really offers, separating benefit from exaggeration.

What Is Matcha?

Matcha is a special type of green tea whose leaves are finely ground; the powder is mixed directly with hot water and drunk. It is believed to have originated in Japan, where it was used in meditative rituals according to the false beliefs of their practitioners, before spreading worldwide thanks to the health properties claimed for it.

Matcha is said to contain antioxidants, vitamins and minerals that contribute to better health and greater focus and energy. Even so, it cannot be considered an effective treatment for weight loss, as it is promoted in some circles.

Matcha and Weight Loss: The Truth Behind the Claims

One of the most common claims is that matcha helps weight loss by speeding up metabolism and burning fat. But how true is this? Let us look at the scientific facts:

1. Caffeine and matcha: Matcha contains some caffeine, which is known to increase energy and temporarily boost fat burning. But caffeine alone does not cause significant or lasting weight loss, and its effect cannot be compared with regular exercise or a balanced diet.
2. Antioxidants (EGCG): Matcha contains epigallocatechin gallate (EGCG), an antioxidant believed to raise the metabolic rate. Although some limited studies have suggested it can boost fat burning, the benefit is very small and is not a quick or meaningful solution for weight loss.
3. The available research: Early studies suggest that green tea in general may contribute to slight weight loss, but studies on matcha specifically have shown inconsistent results. Its role in reducing fat appears limited, and the available results do not provide conclusive evidence that it makes a noticeable difference to weight loss.
4. Calories in matcha: Many people drink matcha with milk, sugar or artificial sweeteners. Depending on the type and amount of these additions, the calories can add up and may contribute to weight gain rather than loss. Anyone following a diet should pay attention to what goes into their drink.

Is Matcha Actually Good for You?

Matcha is rich in antioxidants and may help support immunity, reduce inflammation and improve mental alertness. But these benefits do not make it a substitute for a healthy lifestyle, and we should not be fooled by marketing that presents it as a complete solution for obesity or disease.

In Summary

Despite some possible health benefits, matcha is not an effective or primary means of losing weight. Marketing any product as being enough on its own to lose weight, replacing the need for a healthy diet and exercise, is misleading and should be treated with caution.

Drinking matcha in moderation can be part of a healthy lifestyle, but it is not the main way to lose weight.